“A New Look” has come to an end, the project that gave voice to new masculinities
There are projects that end with a formal closure, a final report and a few thank-you posts, and then there are projects like A New Look, which in fact never really end: they simply stop being an “activity” and become a cultural legacy.

Created with the aim of challenging stereotypes and narratives linked to gender-based violence, the project followed a clear direction: not just to explain the problem, but to change the way we look at it. And, judging by what it has left behind, this intention turned into something concrete.
At the heart of the journey was the podcast A New Perspective, published on Spotify and YouTube (here on the text I will add the links to the two podcasts) in collaboration with CDI. Not just simple informative content, but a narrative space where personal experiences, reflections, and conversations opened cracks in certainties often taken for granted. Episode after episode, a different language was built: more human, less judgmental, able to address complex issues without oversimplifying them.
The strength of the project was not only in its content, but in the way it involved people. A New Look created a space where those taking part were not just guests on the podcast, but active parts of a broader conversation. This made it possible to go beyond the institutional dimension and become something closer, almost intimate, able to generate identification and connection.
And it is precisely here that you see the difference between a project that informs and one that leaves a mark. When talking about gender-based violence and stereotypes, the risk is to remain on a theoretical, distant level. In this case, instead, the work was to bring everything back to the everyday dimension: relationships, language, perceptions. That is where change is slower, but also more real.
Now that the project has formally ended, something remains that cannot be measured only in numbers or deliverables: a new lens. A different way of reading behaviors, dynamics, and roles. And above all, a series of questions that continue to circulate even after the last activity.
Because, in the end, this was the point: A New Look did not want to give definitive answers, but to fuel dialogue.

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