Crowdfunding for social impact, module II: communicating value, activating communities
After an intense first module dedicated to the fundamentals of fundraising and campaign building, the training program Crowdfunding for social impact returned to the classroom for a new and essential stage: marketing and communication, target audience, and practical tools.
Trieste, May 20, 2025 – In the second session of the course promoted by Mimma Dreams APS, with the support of the Friuli Venezia Giulia Region, we focused on how to effectively tell the story of a social project in order to engage real people, with stories, needs, and visions.
The trainer, Ishtar, an expert in digital communities and marketing, guided us through key concepts of social marketing: tone of voice, channels, messages, and tools to reach the right audience.
At the heart of the workshop was a practical exercise: building our “target persona,” the profile of the ideal donor—not as a number, but as a human being. A face, an age, a motivation. From there, the communication began to take shape: you don’t talk to everyone, you talk with someone.
We reflected together on:
how to build a community around a cause
how to choose the right words to tell a story
how to differentiate content across social media, newsletters, events, and landing pages
A powerful mix of theory and practice that left participants not only more aware, but also excited and ready to take action. Because crowdfunding is not done alone: it’s done together, with strong ideas, a shared vision, and solid strategies.
Next step: planning the digital campaign. In the meantime, ideas are growing, projects are taking shape, and communities are getting ready to be activated.
Change begins... with a good story.
